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ECAL

Dynamic calendar marketing

About

* ECAL is a dynamic calendar marketing platform for publishers, that delivers ‘rich’ content in real time directly into the personal calendars of their customers - via mobile, desktop and/or social * ECAL delivers a higher value marketing return, driving sales, engagement, social connection, acquiring profiled customer data and ‘deep’ behavioural analytics * ECAL is used by over 75+ big-name sports and media organisations across US, Canada, Australia, NZ and Europe, and by 350,000+ end-users *ECAL integrates with all major calendar applications The enterprise communications market: In 2012, the combined revenue of segment leaders surpassed $660m, increasing 20% YOY. There is an expanding need for end-to-end marketing and automated CRM solutions, as communications continue to fragment. Consequently, there is a growing need for event / time / task based communications, that deliver specific and relevant content direct to consumers.