About
INTRO: A digital disruption is taking over the sports sponsorship industry. Game 7 of the 2013 NBA Finals had 26.3 million viewers in the US while LeBron James dancing the Harlem Shake gets 47.7 million hits on YouTube. Athletes are creating their own content, getting millions of views through social media channels and creating more exposure than traditional media channels. PROBLEM: Athletes don’t know how to market themselves in this new digital landscape. Sponsors waste time trying to find unique sponsorship opportunities and struggle to measure their Return on Investment within different digital platforms. SOLUTION: A sponsorship platform where brands search, measure and secure sponsorship deals while making it easy for athletes to understand their marketing potential through data monitoring.