About
Lexer’s enrichment technology connects client proprietary data with our vast public data libraries to interrogate, stimulate & automate decisions of consequence for finance, media, retail and heavy industry. Lexer perform four core activities: Load data from any origin, including over Public web sources and Proprietary client content. Sources include social networks, blogs, forums, news, email, research, call centers, CRM systems and apps. Pentagon Enrichment technology detects and connects Proprietary data with related signals discovered across our Public data libraries. The linking enables progressive profiling of individuals, groups and segments with related Public data in real time. Actions to enhance yield and reduce risk are calculated and automated using our API that delivers machine to person or machine to machine notifications. Our API integrates with Internal and 3rd Party platforms via secure RESTful Push and Pull endpoints.