About
We are building the most advanced web based survey tool to facilitate more efficient decision making, initially optimizing CTR on Search results.An example is a survey we are undertaking 22/11 for a website/URL in Spain.Our client has 38 people respond to the survey.Of the 38 people they undertook 8 renditions of the survey(a mock SERP page).Ie so 38 x 8 = 304 surveys.With the power of the mathematical construct discrete choice modelling that is the equivalent to circa 1200 people undertaking a typical count clicks survey.There are circa 200 survey companies in the world. We specialize in one component, based on discrete choice modelling, no-one else does to our knowledge.It is new academically as a result of McFaddens Nobel Prize in 2000.Our surveys compared to traditional surveys you need LESS people but get MORE accurate results.Based on a mathematical construct called “Discrete Choice Modelling”.We believe we are a complimentary to A/B testing and turbo charge positive outcomes.